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Designing Attractive Workplaces

What do we find most attractive about a new job offer? How important is the physical workplace in that decision-making process? A recent Australian study, undertaken by Hassell Architects and Empirica Research, dug up some intriguing stories about the role of workplace culture, people and design in the decisions we make about where we will spend ours days.

In this recent pilot study, 1000 un-primed survey participants were presented with a series of hypothetical job offers and were asked which job they would prefer. Despite what appears in the cloud of open comments above(fig.01), almost half of respondents (45%) placed salary as the most influential factor in their decision to take a job or not. (fig.02)But that is not the whole story.

According to the survey, 32% of respondents found workplace culture to be a primary influence on their decision. For 16%, a significant proportion of the sample, their decision was most influenced by physical workplace conditions (fig.02). Interestingly, work technologies were the least attractive factor (around 7%).

Put simply, when combined, workplace facilities and culture can exceed the lure of money.

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